If you say "social media" just one more time!

As a tangentially related aside to the following rant- I'm really sick of the high percentage of "experts" I see on TV brought on to talk to me about technology, though they have zero background actually working in technology themselves.  And I'm talking about working in a capacity that creates technology, not just that they've used technology to blog or tweet before, or that they had an idea that they then hired actual technical people to implement for them.

It's too much with the social media.  Social media is just one small part of a larger culture of technology, and frankly not as earth-shaking as our "experts" would have us believe.  And if you don't believe that, go check the price of Facebook's stock.  It hardly even matters when you read this, that will likely hold true. And this is a company that gets non-stop, 24-hour, free advertising on television, radio, web sites, business cards... I could go on for awhile here.  But still you can't gain any traction in the market?

The only thing that surprised me about the Facebook stock plummet was how quickly it happened. I figured the bubble would hold for at least a couple months after the IPO. But despite the hype around the launch, corporations, and in particular publicly-owned corporations, are about profit and the Instagram purchase was just one of many cracks in the facade of Facebook's potential profitability.  Which reminds me, you should really check out The State of the Web, Spring 2012 on The Oatmeal.

But I digress, the whole Facebook thing has been nauseating and really worth an entry of it's own, but at the heart of the problem is the over-inflated sense of importance of social media in general.  Social media has it's place and people have found ingenious ways to make use of it.  But it's not the end-all, be-all of the evolution of human technology.  And let's not ignore how many relationships and I'm sure even lives have been destroyed with the help of social media.

Are you an organization struggling to figure out how to employ social media?  Maybe you don't have to; maybe there are other tools you should be investing in altogether.  Social media has become the hammer, and now everything is a nail.  As a consultant offering software development services, I've gotten some strange requests related to social media.  The funniest one was an organization who provides services to people with involvement in the criminal justice system asking if I could set up Facebook accounts for all of their clients that could be controlled and accessed by the organization.  Um, no, and more importantly, why on earth would you want to do that?

Oh yeah, and social media is not new.  I'm not sure how people have been convinced of this, but I'm sure everyone involved in the early development of Bulletin Board Systems in the late 1970s and early 80s cringes when they hear how "revolutionary" this all is.